Dutch Bros Fall 2021
Beyond Basic
Pumpkin but with a twist. Dutch Bros offers its popular fall flavor as its primary drink for September and October. The Caramel Pumpkin Brûlée, featuring Soft Top across all drinks Cold Brew, Breve and Freeze, Something for every coffee drinker. In October for a limited time they wanted to feature the Vampire slayer and spellbound rebel to get you in to that halloween mood.
Visually, we aimed to combine the warm feeling of fall with a touch of glitching grunge that resonates with Dutch's unique identity.
Art Direction / Brand & Visual Identity / Campaign / Print / Digital
Print Materials
Social_Web Assets
Instagram & Facebook Social Post
Caramel Pumpkin Brûlée
Pinterest Ads
Video Ads
Instagram Stories
Email Blasts
Website Banners
Vampire Slayer Rebel Energy Drink
Instagram Stories
Email Blasts
Pinterest Ads
Video Ads
I developed and oversaw the visual look and feel of this seasonal campaign. Throughout the process, I collaborated with the Brand Team, Social/Digital Media team, and the Research and Development team. We partnered with an agency to help execute our photo and video needs.
Credits
Print/Digital Design Assets: Kasey Mcgehee
Agency: RoundHouse(Photo & Video); Creative Director: Justin Woolf; Art Director: Kasey McGehee