Rad Tidings & Cheer
Dutch Bros Holiday 2021
Dutch Bros planned to introduce holiday flavors based on their main drinks (Cold Brew, Coffee, and Rebel). The Holiday Trio included Peppermint Bliss cold brew, Hazelnut Truffle Mocha, and Glacier Peak Rebel. They also aimed to highlight a non-dairy option with the Cinnamon Swirl Oat milk latte. In December They launched their seasonal blend of coffee Winter Glow along with other merchandise sales.
Visually, Dutch Bros wanted to evoke the nostalgic and free-spirited ambiance of the 1970s, infusing it with a "Dutch" twist that resonates with today. The design sought to capture the essence of that era while infusing it with a fresh and innovative approach that reflects Dutch Bros' unique identity.
Art Direction / Brand & Visual Identity / Campaign / Print / Digital
Print Materials
Small Cup Design
Medium Cup Design
Large Cup Design
Social _Web Assets
Instagram & Facebook Social Posts
Holiday Drink Trio
Instagram Stories
Email Blasts
Website Banners
Pinterest Ads
Video Ads
Winter Glow & Ecomm
Instagram Stories
Social Posts
Email Blasts
Pinterest Ads
I developed and oversaw the visual look and feel of this Holiday campaign. I collaborated with the Brand Team, Social/Digital Media team, and the Research and Development team. I collaborated with a outside creative agency (RoundHouse), which played a role in giving life to this campaign.
Credits
Print/Digital Design Assets: Kasey Mcgehee
Agency: RoundHouse(Photo & Video); Creative Director: Justin Woolf; Art Director: Kasey McGehee