It’s Mutual
Dutch Bros Winter_Spring 2023
Dutch Bros wanted to Celebrate their customers and crews by bringing back fan favorite Lavender. Goal is to highlight lavender with the return of White Chocolate Lavender featured drink, by showcasing it as a Cold Brew, Breve, and Freeze! They also wanted to Show versatility of Lavender flavor across product through Strawberry Lavender Rebel and Strawberry Lavender Frost.
Secondary they wanted to leverage a handful of secondary drinks off their “Secret Menu” to add variety of drinks featured at this time. Rebel Energy drink being one of the top drivers for the secondary features.
Visually they wanted something bright, bold and playful that would allow the drinks to be the main focus.
Art Direction/Brand & Visual Identity / Campaign / Print
Print Material
Social_Web Assets
Instagram & Facebook Posts
White Chocolate Lavender
Primary Drinks: White Chocolate Lavender Cold Brew, Breve and Freeze
Instagram Stories
Email Blasts
Web Banners
Video Ads
Rebel Energy Drink
Blended Peach Ring, Iced Double Rainbro
Instagram Stories
Email Blast
Web Banners
Video Ads
Secondary Drink
German Chocolate Mocha, Flap Jack Mocha, Snickerdoodle Frost & Salted Caramel Chai
Instagram Stories
Email Blast
Web Banners
Video Ads
I developed and oversaw the visual look and feel of this successful seasonal campaign. Throughout the entire process, I collaborated closely with the Brand Team, Social/Digital Media team, and the Research and Development team. In addition to overseeing the in-house designers and providing guidance, I also collaborated with a outside creative agency (RoundHouse), which played a role in giving life to this vibrant campaign.
Credits
Print Design Assets: Kasey Mcgehee; Digital Design Assets: Dubs watkins, Sage Anue, Michael Banich;
Agency: RoundHouse; Creative Director: Justin Woolf; Art Director: Kasey McGehee