Level Up

Ready to level up with this unique campaign that combines the nostalgic vibes of vapor-wave aesthetics with a retro twist inspired by classic 8 and 16 bite video games. Let's immerse ourselves completely in the metaverse, where the lines blur effortlessly between the virtual landscape and our tangible reality, evoking a sensation of summer vacation.

In May and June Dutch Bros Launched Tropical Fruit as a Limited time add on, They featured it with the High Dive Rebel and Lemonade. To appeal to the coffee and Alt milk drinkers they also showcased the Iced Oat Milk Cocomo as a secondary option.

In July and August they switched gears to the nostalgic flavors of an Ice cream truck on a hot summer day. They Featured a Cookie Dough Cold brew and freeze. At the end of August when most competitors easy into fall flavors Dutch Bros wanted to double down on the endless summer feel and launch the Orangesicle Rebel the would run the last 2 weeks of the month.