National Cold Brew Day
Chocolate Crunch Cold Brew
It’s 4/20 and you know what that means...it’s National Cold Brew Day! Dutch Bros wanted to celebrate the most important national day to land on 4/20, and launch a special cold brew drink! The Chocolate Crunch Cold Brew…It’s hella chocolatey and hella good.
Dutch Bros was eager to showcase a selection of assets to provide a sneak peek and build anticipation for the upcoming drink launch on National Cold Brew Day. Specifically, they requested visuals that would highlight the brand-new cookie crumb topping set to debut alongside the exciting new beverage offering.
Art Director / Design
Print Material
Digital_Web Assets
Instagram_Facebook Posts
Instagram Stories
Email Blast
Video Ad
I managed a small campaign, collaborating with various teams to plan a thorough strategy. I teamed up with a production company to visually realize our vision with creativity and focus on details.
Credits
Poster Design: Kasey McGehee; Sticker Design: Nick Wiinikka; Email Design: Michael Banich; Lifestyle Photography/Video: Sam McGehee; Studio Drink Photography/Retouching: Shane Patton; Lifestyle Photo Editing: Sam McGehee; Video Edit: Sam McGehee;
Art/Creative Direction: Kasey McGehee